TallyFi Tip #1 – Record Every In and Every Out

Your club is full and there’s a line down the street. Your marketing campaign was a huge success and you consistently draw a crowd. But are you maximizing your throughput? The first thing a new customer does when they walk into your venue is pay cover, then head straight to the bar. Maintaining a healthy flow of new customers not only improves your bottom line, but maintains a lively atmosphere.

When operating at capacity, it’s easy to ignore your TallyFi counter and operate on a one-in, one-out basis. While your capacity count will remain accurate you lose out on an important piece of information, throughput. Throughput tells you how many unique customers walked through your doors that night.

Always count every customer entering and exiting, even when operating at maximum capacity.

Tracking your throughput will reveal the difference between a good night, and a great night. This data is always viewable on the dashboard for current and past nights.

Throughput is often described in relation to your venue’s capacity as “Turnover” also available on the dashboard. Turnover is calculated using this simple formula: Total Throughput / Venue Capacity = Turnover