Category: Operations

Boost Revenue with a Winter Patio Experience

Do you have a licensed patio that sits empty during the winter months? Consider turning it into a licensed lineup and serve up some Irish Coffee and other warm cocktails while your customers wait to enter your club.

This typically unused capacity can bring in additional revenue and make your club an easy choice on a busy night. Go one step further and add some outdoor heaters, decorative lighting, and an ice bar and make waiting in line an enjoyable experience that will keep customers coming back!

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Coat Check: To Charge or Not to Charge?

Winter is coming. For nightclub owners this means finding the space and staff to run a coat check service. Some nightclubs view this as an additional source of revenue, but is it really worth it?

Customers entering your venue from the bitter cold are confronted with cover charge, immediately followed by an additional coat check charge. Is this really the best experience for your customers? One owner we talked to thinks otherwise. Devon McKenzie owner and operator of Night School in Waterloo, Ontario has always offered free coat check. According to McKenzie,

“The additional income we get from coat check isn’t worth hassling my customers for a few extra dollars. We want them to have an enjoyable experience so they keep coming back.”

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TallyFi Tip #2 – Make TallyFi Part of Your Staff Routine

We understand that running your own bar or nightclub can be overwhelming. Building staff routines and checklists are excellent tools to ensure smooth operation. We recommend adding a couple checks to that list to ensure that TallyFi is always ready and accurate.

As part of your closing routine:

#1. Reset your TallyFi counters back to zero. This will ensure you’re ready to go the next time you’re open, and make your capacity data more readable from the dashboard.
#2. Charge your TallyFi counters. TallyFi counters are designed for extended periods of use between charging, but the last thing you want is a dead device at the beginning of a shift.

Adding these 2 simple steps will ensure that you never miss a single night, and always know your headcount.

Earn an Additional $30,000 per Year by Simply Optimizing Your Points of Entry

Maximizing your throughput means maximizing revenue. However, running an overcrowded venue can be a negative experience for customers, not to mention unsafe and illegal. It can be especially challenging for venues operating with multiple exits or entrances.

Ensuring your venue operates at its maximum capacity without going over can be a challenge. TallyFi makes it easy. Multiple TallyFi counters automatically sync together so that every point of entry always knows the current count. This means minimizing the amount of time seats remain empty, maximizing your throughput and increasing revenue.

Running a customer deficit can add up fast. Consider this example:

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TallyFi Tip #1 – Record Every In and Every Out

Your club is full and there’s a line down the street. Your marketing campaign was a huge success and you consistently draw a crowd. But are you maximizing your throughput? The first thing a new customer does when they walk into your venue is pay cover, then head straight to the bar. Maintaining a healthy flow of new customers not only improves your bottom line, but maintains a lively atmosphere.

When operating at capacity, it’s easy to ignore your TallyFi counter and operate on a one-in, one-out basis. While your capacity count will remain accurate you lose out on an important piece of information, throughput. Throughput tells you how many unique customers walked through your doors that night.

Always count every customer entering and exiting, even when operating at maximum capacity.

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