If you’ve been reading our last few blog posts, you’ve seen several ways that our clicker counters can benefit bars and nightclubs. They can help you nurture a unique company culture, boost upselling to new and returning customers, and ultimately increase your bottom line.
But did you know that our clickers can benefit a variety of venues? From pubs to concerts halls to stadiums, TallyFi clickers can make a powerful difference in many different industries. Today, we want to focus on museums. After all, as of spring 2015, 32 million people visit American art museums every year, and museums receive more visitors than all major league sporting events and theme parks combined.
Yet, very few museums receive federal funding, and more than two-thirds of museums struggle to bring in enough revenue to provide a consistently enjoyable experience for their visitors. Today we’ll take a look at five key ways that TallyFi clicker counters can help make running a museum more efficient and profitable.
1. Long-term and targeted tracking
One of the most helpful features of TallyFi is the ability to easily and consistently track specific metrics over a long period of time. While ticket sales to a museum can be telling of its popularity, these top-level numbers can’t identify popular events and exhibits, leaving out key data that can be so useful to museum managers.
Depending on the staffing of your museum, equipping your docents or security team with TallyFi counters will let you track which particular areas are most popular. This feature, combined with an easy-to-use dashboard with months worth of data, can provide invaluable insight as managers determine which events to host and which exhibits to offer.
2. Opportunities for increased revenue
If you help manage a museum, it’s likely that you’re familiar with the act of limiting ticket sales based on occupancy. This allows museum visitors to view the artwork in an uncrowded space and allows you to meet occupancy restrictions.
However, this simple solution can actually lead to your museum missing out on revenue. For example, if visitors leave a popular exhibit to peruse the standard collections or hang out in the museum cafe, you have an opportunity to sell more tickets for that exhibit. Without an accurate count of the patrons in these areas, you are stuck between a rock and a hard place – either you overcrowd the exhibit or miss out on the additional revenue you’d get by selling additional tickets.
TallyFi provides an online dashboard that syncs with your counters, showing you precisely which areas are below occupancy and how many additional tickets can be sold as exhibit visitors leave the area. With a combination of advanced metrics and a simple user interface, the TallyFi dashboard provides all the data needed to identify opportunities for increased revenue.
3. Measuring average wait times
Many museum visitors are couples, families, and groups of friends looking for an affordable, relaxing activity for the day. When exhibits fill up and visitors have to spend hours in line, it can leave them with a sour impression of their experience and even discourage them from visiting again. As a manager who loves seeing the community experience art and history, this can be an unsettling fact.
Enter the TallyFi counter. Even with just one counter and regular spot checks, you can get a clear idea of how long people are getting stuck in a queue. By simply keeping track of the number of people in-line with a clicker device, the TallyFi system calculates an average wait time and identifies what time your lines are at their longest.
Just a few days with this tool can give you the information you need to evaluate choke points in the museum, reduce annoying waits for your visitors, and keep traffic flowing, allowing people to focus on the artwork and leave with positive memories about your museum.
4. Easy, no-fuss reporting
Many of our customers say that their favorite feature of TallyFi is its ability to sync to the cloud and provide real-time updates in a centralized place. Whether your museum uses one clicker or 20, all of your data will automatically show up on your online dashboard.
This provides you with a live breakdown of current and past patronage information. It also allows you to share this data with any number of important stakeholders. Whether your museum thrives on donations or relies heavily on ticket revenue, TallyFi reporting provides insight that can guide important decisions and appease the curiosity of your generous donors.
An added benefit? It doesn’t take hours of work or an advanced math degree to keep this information updated. Using your TallyFi counters is enough to build a long-term, advanced report. You can also enter donation or ticket sale amounts directly into your online dashboard to get an instant and consistent report of how well an exhibit generates revenue.
5. Improved efficiency and communication
If your museum has many staff members across multiple entry and exit points, you know how crucial communication across the team can be. You may have considered purchasing radios and headsets to keep updated on gallery counts.