Winter is coming. For nightclub owners this means finding the space and staff to run a coat check service. Some nightclubs view this as an additional source of revenue, but is it really worth it?
Customers entering your venue from the bitter cold are confronted with cover charge, immediately followed by an additional coat check charge. Is this really the best experience for your customers? One owner we talked to thinks otherwise. Devon McKenzie owner and operator of Night School in Waterloo, Ontario has always offered free coat check. According to McKenzie,
“The additional income we get from coat check isn’t worth hassling my customers for a few extra dollars. We want them to have an enjoyable experience so they keep coming back.”